It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
Replying to @TeamYouTube
All this does is put barriers in front of channels that already worked to build trusted/loyal fan bases and brands. Now those channels have new, far more vague, barriers to breakdown before we can become verified again. The large get larger, and the smaller channel gets buried.
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