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Duplicate content, unless it’s an exact copy of content under a different URL or exact same title, is overrated as a problem.
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There's so much confusion about duplicate content and whether it can hurt in terms of SEO. Great answer here by John in the Dec 31 help hangout. Google doesn't demote for duplicate content...but they may not show all of it to searchers. youtube.com/watch?v=MrgtKt #SEO
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Even location pages? Say a car rental company with 150+ locations. Same content but city name switched out. Same supporting pages (car brand, car types, etc) but city name switched out.
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If you just switch out a few variables, it's pretty close to an exact copy and probably not performing well. there needs to be ample differentiation. how much? test it :).
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This seems to address duplicate content within a domain. Do you think it also applies across domains? If you sell outdoor products, one site focuses on grills, one site focuses on fire pits, both sites sell gas line. Gas line content is duplicated…penalized or not?
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Duplicated content kinda burned us in the past - a previous "SEO" created hundreds of different pages for singular & plural versions of keywords, variations of the same word (i.e. telephone/phone, French/France, USA/US), etc. I think Google was confused about which page to show
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yes! this. almost every SEO audit I see that was previously done for a company is calling out random sentences or paragraphs and warning of "duplicate content penalties" It's sad.
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