Kevin_Indig

@ajkohn: "Pay attention to web packaging"

@hamletbatista: "As Chrome starts shaming slow sites, you can anticipate a great deal of effort in improving site page speed, particularly on mobile.”

@micahfk: "[I see] a continuation of an expanded use of Schema for content articles, with many more SEOs working with content teams as they see value in the traffic coming in."

@patrickstox: “Data accuracy is going to get worse as more data is lost or invisible.”

@CyrusShepard : “One of the biggest technical SEO trends that will undoubtedly grow in 2020 is the concept of "Ambiguity". For years—and especially in the past 12 months—Google has moved more and more away from using 'hard' signals to treating SEO directives as 'hints'."

@ruthburr: "One of the biggest topics for technical SEO is and will continue to be search engines' increasing ability to parse and render JavaScript."

@localseoguide: "Given the very public SEO travails of various name sites such as TripAdvisor and Expedia, venture capitalists and PE companies will realize SEO is a critical industry with a global TAM and ever-growing budgets."

@eywu: "I believe Technical SEO will continue down similar paths as it has before. Sites that haven’t done much in Technical SEO will continue to need to do the fundamentals."

@lilyraynyc: "From my perspective, many of the biggest technical SEO initiatives in 2020 will involve 'clean up' work."

@dsottimano: "Expect organic click share to decrease yet again, expect ad placements and SERP features to take up more SERP real estate."

@badams: "It wouldn't surprise me if in 2020 Google stops supporting hreflang meta tags. In its current form, hreflang is messy and prone to errors."

@bart_goralewicz: "Indexing, indexing, indexing, indexing. One of the biggest challenges we observed in 2019 is that big brands like e.g. Walmart have up to 60% (or more in extreme cases!) of their products/content not indexed in Google."

@Stevenvvessum: "In 2020, we're going to see that search engines will further their attempt at auto-correcting technical SEO issues such as implementing wrong redirects, canonicals, hreflang, robots directives (Meta/X-Robots-Tag) and returning wrong HTTP status codes."

@jackiecchu: "While not new, schema implementation with the explicit purpose to create a “diversity of results” was a recurring theme at Google’s Webmaster product summit."