My favorite review yet of "The Elephant in the Brain."https://twitter.com/hamandcheese/status/957962054874345474 …
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One reason for this: I wanted the book to be analytical rather than practical (because that's the kind of book I generally like to read myself). But perhaps that's an excuse, because a bigger problem is that *I don't know* what to do about the elephant.
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Personally, I'm pretty happy just to understand what's going on. But if step 1 is "knowledge" and step 3 is "profit!", then I'm definitely stuck on step 2. 
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So let me ask you (internet friends who have read the book or are familiar with the main ideas, e.g., from Robin's blog): What do you do about the elephant?
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