Ads aren’t just noise and visual pollution. They’re also semiotic pollution. Every meaningless brand crowds out a budding -logy or -ism.
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Worse, brands pose as people. Nike/Gucci/Coke are in your extended Dunbar set. So they also crowd out acquaintances and friends of friends.
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In the future the goal of the advertisers will be to make sure that *all* of your friends are adbots, so there's nobody to clue you in.
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Without even getting started w/ people turning themselves into brands, and then co-opting previously healthy new subcultures...
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Can brands crowd out our mythological spaces too? This is some of our most precious semiotic real estate
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