Great post by @KevinSimler argues: we don't buy stuff bc ads sway our emotions, but bc ads create common knowledge http://www.meltingasphalt.com/ads-dont-work-that-way/ …pic.twitter.com/3a3cYgmJjB
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Brands were the OG network effects of companies. we're still waiting for tech people and brand marketers to realize they can merge learnings
Someday I want to write a post titled Common Knowledge, Network Effects, and Schelling Points, but I very much hope you'll beat me to it :)
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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Would be down to write together haha. Or both write and then share
Thanks. Twitter will use this to make your timeline better. UndoUndo
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