the owners of the things that are meaningful to you
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corporations (and some people) want to sneak their proprietary content in strategic points of your meaning dependency graphpic.twitter.com/tmfDR69IxN
I think about this all the time. Religions are especially savvy here, inserting ads for god at births, weddings, funerals....
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historically they've also been good at hijacking meaning spots from other religions, gods replacing other god's roles, attributes, festivals
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jesus vs. pagan gods, yhwh vs. el/baal
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