Kevin Simler

or rather the idea of the lifestyle

Yeah but I'm continually amazed that they are effective. If they are effective. That form of mind control seems so obvious to me

Once an ad had been seen by millions, you can't escape the signaling implications.

yeah, it's not about "tricking" you, it's about showing you what messages you can send with the product

"i want to show people i'm a fun-loving guy" buys corona not bc it makes me fun, but bc it shows others i am

let's be honest all else held the same do you pick the lame car or the cool one "yeah looks sick, doesn't it?

But, like, no car ads are appealing. Corona Light is not appealing. This makes all advertising absurd to me.

I mean, I get the signaling aspect. There's a disconnect in my brain. I have to think a little harder to remember