A cult is a social group that's undergone "gravitational" collapse: loyalty-signaling so intense that no one can escape.
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Replying to @KevinSimler
See also #4 on this list http://www.ribbonfarm.com/2015/08/04/the-four-forces-for-sociology/ ….
@vgr was right: brand attraction is like gravity. I prefer "loyalty-signaling" though.1 reply 1 retweet 5 likes
More Loyal Than Thou is a dangerous game to play.
5:28 PM - 29 Oct 2015
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