Hi hipsters actually are good http://theviewfromhell.blogspot.com/2012/11/fungibility-and-loss-of-demandingness.html …
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@sarahdoingthing@KevinSimler Hah. Mountain Dew actually tried the "many faced" thing, with extreme sports but also video games.
@TristanSevers @sarahdoingthing Brand names seem fungible to hipsters/connoisseurs, but not mainstreamer ppl attuned to brands as signals?
