Apple’s content blocking is chemo for the cancer of adtechhttp://blogs.law.harvard.edu/doc/2015/08/26/apples-content-blocking-is-chemo-for-the-cancer-of-adtech/ …
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@dsearls Brand ads pay for content, search ads have network effects—but direct response "burns out" each new medium.https://digitalcontentnext.org/blog/2015/08/19/wheres-the-signal/ …
@dmarti loved the article, but I'm confused: what do you mean when you say search ads have network effects?
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@KevinSimler Sellers buy search ads where shoppers search and shoppers search where the sellers are—Yellow Pages made big $ for a long time. -
@dmarti ah yes, thanks. was trying to imagine network effects among the ad audience. forgot about two-sided networks
End of conversation
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