@lippytak I wish I knew better. Apparently the book Mass Moralizing goes into this a bit. It says that preaching *values* is (1/2)
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@KevinSimler do you think advertising can function in different ways and still be successful?
@TimothyChutes sure, why not? there are loads of different ad strategies!
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@KevinSimler the are loads of strategies, but ad industry is notoriously bad at ignoring evidence of effectiveness.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@KevinSimler it's totally unfounded, but I think successful ads work in ways you identified regardless of intent.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@KevinSimler it'd be interesting to look at the worst an best ad campaigns to see if there was any correlation.Thanks. Twitter will use this to make your timeline better. UndoUndo
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