Hey Twitter power users: have you figured out what makes people follow? I see so many tweets going ultra-viral, from accounts with just a few hundred followers. I would think with many thousands of engagements more of them would convert. So if not engagement, what does work?
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I totally agree with that. And I’ve pretty much spent the last several years optimizing for that... on Facebook.

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Adverse selection becomes a huge problem when you start getting big on twitter.
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yeah in fact sometimes it can be worrying when you pick up too many followers from distant social graphs via a viral tweet
Thanks. Twitter will use this to make your timeline better. UndoUndo
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