"Ads Don't Work That Way" still a great essay but this example really didn't hold up. @KevinSimler have you reevaluated any of your ideas here since?pic.twitter.com/KTwAICRa8t
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I often think in terms of trying to decompose a high-dimensional space into ~principal components, and then describing the principal components in isolation. E.g. in social situations, there’s the prestige component, the dominance component, the coalition politics component, etc.
Each is best understood by thinking about it by itself, as a pure vector unadulterated with the other components. But then any real-world example is a data point that mixes everything together. And of course the vectors aren’t orthogonal, and they mix chaotically....
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This is what hypertext was supposed to be for—“everything is deeply intertwingled” was Ted Nelson’s slogan. I persist in writing hypertext books even though no one can make sense of the format. His vision had level-of-detail sliders and other mechanisms not yet available.
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