"Ads Don't Work That Way" still a great essay but this example really didn't hold up. @KevinSimler have you reevaluated any of your ideas here since?pic.twitter.com/KTwAICRa8t
Yeah I’m clearly missing something with the bedsheets. I found that essay fantastically hard to write because for any given example, it feels like there are 6 things happening at once. I still think the general principles are right, even if some of the examples are off.
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re: 6 things happening at once - started writing on wilderness a few days ago and realized what I was trying to do was superimpose a dozen distributions (e.g. bell curves) upon each other because I don't trust words anymore
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words are the worst :(
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Do you have anything in mind that I should be reevaluating?
Thanks. Twitter will use this to make your timeline better. UndoUndo
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one way to save the theory is noting that social media has made all domains of private life more public, via Instagram etc
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very good
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I still think you’re example here is right. Just because there are now ads for bed sheets, they are probably useless. I still don’t know any bed sheet brands.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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Naively, ads would just say, "This product is good for its ostensible use." Some do just that. You explain the ads that don't: They give the product signalling value. But non-signalling products exist. So you'd predict naive ads for them, not no ads. "Our sheets = good sleep."
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it may also be cultural byproduct of sorts - quality sleep vs no sleep seems to be partially a signaling good now. At least in terms of how westerners frame work/productivity & status.https://www.nytimes.com/2017/04/08/fashion/sleep-tips-and-tools.html …
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