NYC Twitter peeps
Kinda last-minute, but I’m in town and would love to meet some of you.
I’m gonna post up in Madison Square Park with a book from ~4–6pm. (I’ll drop a pin later.) If you have some time after work, please stop by and say hi!
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Replying to @KevinSimler
Doing this again tomorrow? Loved your book and obsessed with “ads don’t work that way.”
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Replying to @JonLombardo
Kevin Simler Retweeted Tom Goodwin
unfortunately not, omw to the airport now =/. Just saw this thread yesterday, it might be up your alley:https://twitter.com/tomfgoodwin/status/1148553355620433921?s=21 …
Kevin Simler added,
Tom GoodwinVerified account @tomfgoodwin
A mini thread on why I think Personalization is a stupid goal in Advertising ( not Marketing)
1) A lot of ads work on creating a sense of scale. The larger the ads "feel", the more confident a brand seems to be about their future. As Rory Sutherland says, fisherian runaways etc.
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6:24 AM - 10 Jul 2019
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