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I’ve never seen this. Example of usage?
Oh so it’s an unironic exhortation. Kinda like effective altruism or becoming “less wrong”...
Very devious, playing it that straight. These kids keep finding ways to surprise me 
I've noticed that you have an interesting relationship to earnest sincerity in general. Is it something like... you don't think people can actually take it at face value anymore, so if you want to actually communicate anything you have to go further?
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