I'm personally convinced that the best thing you can do as - a writer, is to be mindful of your own behavior as a reader - a marketer, is to be mindful of your own behavior as a consumer in some ways, it teaches you more than anything 3rd parties will or can ever tell you
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Is that a textbook? Or just a really expensive normal book?
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I guess you could say it's a textbook (author is a college professor and uses the book in his class), but it's the shape and size and feel of a normal book, so you're not really getting "textbook value" for your money :(
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