in the long run, it will be the insurance companies that decide what food is heathy, what exercise is good for you, etchttps://twitter.com/asymco/status/1042417290396852224 …
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I’ve always thought that if you didn’t understand the science behind climate change, and didn’t know which experts to believe when deciding whether it was real or not, your best bet would be to ask insurance companies, who have a *massive* financial incentive to get it right.
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John Hancock is using the Vitality system that South Africa's Discovery has been using for awhile (although in SA it's opt in). From my lived experience and how I've seen it influence others - this system can be very effective at improving "healthy" habits.
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