An exceptionally good piece on how ads work - including a devastating attack on personalised advertising by @KevinSimler http://meltingasphalt.com/ads-dont-work-that-way/ …pic.twitter.com/2xCoED1azN
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This is one effect; another, I would argue, is that *if* targeting is important, then cost should be logarithmic (because the bigger the scale, the less “on target” the marginal viewer is).
totally. Two competing forces, both very important. So hard to tease out which will dominate in different products/audiences/markets/media.
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I’d say that the targeting effect dominates when innovators (the portion of the adoption curve that buys without using popularity as a proxy for trust or value) is a large part of the addressable market, whereas the opposite is true for the effect you described.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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