The Mail criticising the Tory govt for not working with the EU over #COVID . We live in strange times - ‘Britain missed THREE chances to join an EU scheme to bulk-buy PPE’https://mol.im/a/8215877
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Plenty of younger people read those titles. Mail online extremely popular with younger people. Telegraph the go to paper for police officers. Plenty of young right wing idiots about. Plenty of older lefties.
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In 2014 found the average age of Daily Mail readers was 58, and it had the lowest demographic for 15- to 44-year-olds amongst major British dailies. The Telegraph’s own research has the average age of its readers as 61. Older readers are a big part of their sustainability
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Well, if your readership decreases, the demand for ads will decrease too. Once the bottom line is hit, you have to go on the offensive this The Mail and to an extend The Torygraph reactions I guess.
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