I’m sure I’m not in complete denial, but where did Opinium find their sample? #FictionFactoryhttps://twitter.com/BritainElects/status/1180572947364417536 …
Generally I am not criticising individual research practitioners, it’s more than toxic culture of chasing commissions from newspapers and TV channels who have their own agendas and whose readers / viewers want a result that suits their existing views
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Statutory regulation will give individual practitioners the right to say no without fear of being sacked or their careers curtailed. Political pollsters should be regulated to ensure they are managed by party politicised figures (like the case of Shakespeare at YouGov)
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As I say, there's powerful commercial imperative on pollsters to act with integrity (as well as our personal principles). That's why YouGov can be owned by Tories and Ipsos MORI by socialists, but we were the two companies that got the Euro election results right
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