Kevin Smith

@KevinMSmith

On-demand product marketing, strategic messaging, and go-to-market for analytics makers. Not the movie guy.

USA
Vrijeme pridruživanja: veljača 2009.

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  1. proslijedio/la je Tweet
    4. velj
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  2. 4. velj

    Want to better understand the “buy vs build” costs for your analytics? Get our free "cost of building analytics" calculator to show the potential time and cost of building analytics to the executive team before choosing.

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  3. 3. velj

    Congrats to the folks at for releasing their new dashboards! Exciting to see the platform continue to progress when so many others seem stagnant.

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  4. 1. velj

    1 Streamline your message. Focus it & pare it down to its simplest, clearest, easiest-to-understand form. 2 Make it fun. Make it so compelling that ppl would have to be crazy NOT to read it. 3 Apply to all forms of writing or art or commerce. Great advice from .

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  5. 31. sij

    If you’re trying to write a compelling narrative for your product or even a customer story that holds peoples’ interest, I highly recommend the Aaron Sorkin Masterclass — esp. the parts on intention & obstacle — and applying it. I personally learned a ton. Well worth it.

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  6. proslijedio/la je Tweet
    31. sij

    Always find myself starring 's tweets. For smart takes on the state of enterprise software marketing and brand-building, give a follow.

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  7. 31. sij
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  8. 30. sij

    Get your copy of the free The Product Checklist. 96 points — all based on the things I've seen go wrong in the past. If you're deploying analytics, this will help you make sure you're not skipping an essential step.

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  9. 29. sij

    The mission: review the competition to find out what we can say to differentiate an analytic platform. The finding: let’s just say there are a lot of ways to tell your message the wrong way. Here are the 5 killer mistakes I found.

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  10. 27. sij

    Another bizarre list of “top and platforms.” Every time I see one these, it’s a mishmash of tools that are rarely cross-shoopped.

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  11. proslijedio/la je Tweet
    24. sij

    Your marketing needs to be ENTERTAINING. In every industry entertainment wins. But we forget this lesson when trying to market our businesses...

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  12. 24. sij

    The Data Product Checklist. It's got 96 items — all based on the things I've seen go wrong in the past. If you're deploying analytics to your customers, this will help you make sure you're not skipping an essential step.

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  13. 24. sij

    “One thing I’ve noticed, that’s common to every great organization, is that no matter who you ask that question of you’ll get the same answer. If you don’t answer it as a leader there’s not a chance that your team will be able to answer it.”

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  14. 23. sij

    It can be harder than you'd think to redesign your brand and messaging — especially when your client is... you.

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  15. 22. sij

    It can be harder than you'd think to completely redesign your brand and messaging — especially when your client is... you.

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  16. 20. sij

    Big things coming this week. Stay tuned!

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  17. 20. sij

    This is why you market the results (more sales, reduced churn, etc) of your analytics app first, then follow with the features. Emotion, then logic.

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  18. 19. sij

    This. The CEO has to understand, believe, and use the narrative on a regular basis for it to succeed.

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  19. 17. sij

    Great article and spot on. The initial cost isn’t the total cost. Factor in the price of implementing, training, and lack of use/insights if you make the wrong choice.

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  20. 17. sij

    Truth. If your list of differentiators is a two column comparison, it’s not a list of differentiators.

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