Ken Rutsky

@Ken_Rutsky

Helping Leaders Tell Their Story, Position Their Offerings, and Dominate Their Markets. Founder

Silicon Valley
Vrijeme pridruživanja: rujan 2008.

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  1. Prikvačeni tweet
    5. velj

    But the journey is worth is, Experts have 1x impact, Leaders 5x and true Masters 10x on impact and results

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  2. 5. velj

    It's hard to get there, you need to be part Leonardo (skills) , part Yoda (knowledge) and part MLK (Influence)

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  3. 5. velj

    7 internal audiences, Product Management, Sales, Rest of Marketing, Exec Staff, Engineering, Sales Enablement, Customer Success

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  4. 5. velj

    4 external audiences - Customers, prospects, Influencers, analysts and press, and partners

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  5. 5. velj

    But for you need leverage your knowledge and skills to influence 4 external audiences and 7 internal ones

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  6. 5. velj

    Three areas of knowledge, you need to be masterful across them all to be a leader - Business Model and offerings, Market Competition, and Marketing Strategy and Tactics

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  7. 5. velj

    6 Skills, you should master at least 2 to be a true expert : Messaging and Positioning, Pricing and Packaging, Marketing Programs, Competitive Marketing, Launch Management, and Sales/Partner Support and Enablement

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  8. 5. velj

    Skills --> Knowledge -->Influence is the value chain for . Skills make you an expert, knowledge a leader, and influence a master...

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  9. 3. velj

    Join our judges and and our nearly 40 nominees for the of the Year Awards on the eve of 20 - Tix are going fast, expecting a sell out!

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  10. 30. sij

    Our Judges and have their work cut out for them!!!

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  11. 30. sij

    Nominated for Best Marketing Campaign Pt 2 Prioritization to Prediction Reports, CMO VPN Vulnerabilities, Turning a Crisis into Thought Leadership, Scott Gordon, CMO The Art of Cybersecurity, - Leah MacMillan, CMO

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  12. 30. sij

    Nominated for Best Marketing Campaign Pt 1 Deceptively Simple Threat Detection, @ctcrandal CMO Targeting Previous Users, Dustin Smith, Mktg Mgr, Americas Zero2Hero, Migo Kedem, Sr Dir Products Mktg

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  13. 30. sij

    Breakout Company of the Year Wolf - Rebecca Selby, VP of Mktg Michael Parker, CMO - CMO - CMO CMO Barb Betts, Dir Mktg VP Mktg

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  14. 30. sij

    Nominated for Rising Star Cybersecurity Marketer of the Year - Pt 2 Corinna Krueger, VP Mktg, Katy Yuan, Mktg Specialist, Ryan Murphy, Head of Global Comms Liarna LaPorta, Senior Manager Marketing,

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  15. 30. sij

    Nominated for Rising Star Cybersecurity Marketer of the Year - Pt 1 , Sr. Dir Demand Gen CMO, Noam Harel, VP Mktg,

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  16. 30. sij

    Private Company Nominees Pt 3 Kris Crawford, VP of Marketing, Solomon, CMO and Steve Kahan, CMO Thycotic

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  17. 30. sij

    Private Company Nominees Pt 2 Kim Legelis, CMO, Dir. of Global Comms Sung, VP Mktg, CMO, VP Mrkt Strategy,

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  18. 30. sij

    Nominated for Cybersecurity Marketer of the Year - Private Company Pt 1 CMO Yoni Heilbronn, CMO, Cameron Ragano, Dir Mrktg Thomas Key, Dir Mktg Ops, Jane Grafton, VP of Marketing,

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  19. 30. sij

    Nominated for Cybersecurity Marketer of the Year - Public Company are Jake Andersen, Head of Marketing , CMO CMO Leah MacMillan, CMO and Micheline Nijmeh, CMO

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  20. 30. sij

    We've announced the nominees for The , the Cybersecurity Marketer of the Year 2020 Awards. Check out the release...and come to our awards event on Feb 23 to see the winners -

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