Kelsey Arendt

@KelseyLArendt

Data Insights Lead . Adjunct Prof. for CUNY . Formerly . Homebrewer, casual musician, fluent in Midwestern nice.

New York, NY
Joined March 2016
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  1. Aug 6

    This is by no means an original concept, but I have employed sprints & data clinics with my colleagues and with ad hoc requests from outside the company. They are so rewarding (for all parties!), I don't think I ever want to work any other way.

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  2. Aug 6

    As an analyst, also a rewarding one. I like to "sprint": what data do I have, what does 1st exploration yield? It's clear what to analyze next (referrals, size, vertical, biz models) OR to optimize further upstream. Reduce scope➡️deliver results➡️build trust➡️spec future project

    1 reply 1 like
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  3. Aug 6

    This was such an interesting data request from Max & a few others. Lots more to dig into.

    Post-COVID traffic declines set some sites back two years
    1 reply 1 like
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  4. Retweeted
    May 24

    I said what I said 📊

    8 replies 12 retweets 95 likes
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  5. Mar 17

    I'm bummed we ran out of time to get to everything in the Q&A, so many good questions! Shoot me a note! 💌

    [WEBINAR ALERT] Join us TODAY at 1PM ET for a Q&A with our data analyst as she discusses trends in audience attention + content consumption from last year and what they mean for your this year. Grab your spot ➡️
    3 replies 1 retweet 4 likes
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  6. Mar 15

    This is f a s c i n a t i n g

    Chart: Where the audience for each of 30 major U.S. news organizations falls on an ideological scale from liberal Democrat to conservative Republican, using self-reported party affiliation and ideology of those who got political news from each source
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  7. Retweeted
    Mar 11

    [WEBINAR ALERT] Next Thursday at 1PM join us as our in-house data analyst walks us through her findings from her 2020 retrospective data study. BIG shifts are continuing to happen in the landscape, tune in! 📺

    1 retweet 1 like
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  8. Retweeted
    Feb 16

    Last week I got an email from Sruthi about Reply All’s Test Kitchen series. I had been avoiding listening but once I did I felt gaslit. The truth is RA and specifically PJ and Sruthi contributed to a near identical toxic dynamic at Gimlet. This will be a longer thread, apologies.

    214 replies 3,275 retweets 20,774 likes
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  9. Retweeted
    Jan 29

    "I think that if the hallmark of crusading journalism is sustained outrage, then the hallmark of engaged journalism is sustained listening." Excellent piece by recent social journalism grad

    2 replies 3 retweets 16 likes
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  10. Jan 27

    God, this whole thing is going to make such a good episode. 🙏

    This Tweet is unavailable.
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  11. Retweeted
    Jan 13

    guy who's currently deploying a schema migration to change the type of `presidents.impeached` from bool to int

    72 replies 2,542 retweets 14,416 likes
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  12. Jan 12

    I love my job, but sometimes it keeps me up at night. This is what I obsess over:

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  13. Retweeted
    15 Oct 2020

    [Webinar Alert] Join 's co-founder & Chief Product Officer, and Quartz's Editorial Director of Growth, , on 10/22-1pm ET as they discuss how to your make content analytics easy and effective! 👌

    4 retweets 3 likes
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  14. Retweeted
    16 Jun 2020

    We condemn all forms of systemic racism ingrained in our society and the institutions that murder, harm, or oppress Black people. While words are important, it’s actions that define us. Read about actions we're taking to support the Black community:

    6 retweets 8 likes
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  15. 15 Jun 2020

    As a lifelong student of the humanities, but not of journalism specifically, I'd never heard of Hallin's "spheres" of ideas. Helpful fodder for every role-of-the-media conversation I've had with friends & family outside the industry.

    1 reply 2 likes
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  16. 10 Jun 2020

    Mugshot galleries were never informative; they were only tools to drive traffic. I won't dismiss this, it is progress. Still, I hope the industry can fully come to terms with its addiction to flashy stats and realtime-everything. These are digital media's "banality of evil."

    Gannett stops posting arrest mugshots on several more newspaper websites
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  17. Retweeted
    16 May 2020

    New journalists, I graduated May 2008, and though I actually think this moment is even more challenging than then, let me share a few thoughts I wish someone told me then.

    19 replies 152 retweets 612 likes
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  18. 8 May 2020

    stop it hurts

    Them: Can you just quickly pull this data for me? Me: Sure, let me just: SELECT * FROM some_ideal_clean_and_pristine.table_that_you_think_exists
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  19. 9 Apr 2020

    Content about baking bread is on the rise. Here's proof. (data from )

    5 replies 6 retweets 22 likes
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  20. Retweeted
    2 Apr 2020

    Traffic is up, but ad revenue is down. Now is the right time to figure out what content drives conversions for your business. Our CEO just announced that the Conversions add-on is available free from April 1 - May 30. Join a webinar to learn more:

    8 retweets 10 likes
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