Kate GardinerVerified account

@KateGardiner

Big ideas, simplified. Journalism, crisis communications, writing. . email kate at she / her | + alum

New York, NY
Joined February 2008

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  1. Pinned Tweet

    Every day is an adventure if you want one.

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  2. Where are people buying road cycling shoes these days? Is there just a permanent shortage?

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  3. Events people: what are you up to given the current state of things?

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  4. Aug 3
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  5. Retweeted
    Aug 3

    If you need a book to go with your pizza, is here to serve! I love all of these books but the one I'm most excited about right now is DARE TO KNOW by James Kennedy (an epic, mind-bending thriller; think Blake Crouch/Chris Nolan/ANNIHILATION.)

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  6. Aug 3

    Daily “omg is growing again work here” tweet.

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  7. Aug 3

    Why is finding furniture such a terrible life experience?

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  8. Aug 2

    Wanna work ? Now you can! Roles aplenty, really fun/ cool / exciting accounts

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  9. Aug 2
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  10. Aug 1

    I would be delighted. Congratulations Terry.

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  11. Aug 1

    Funding about to go way up in research on COVID.

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  12. Jul 31

    It’s still functional but frustrating enough…

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  13. Retweeted
    Jul 30

    Lynda Carter is the ultimate storyteller through song, and she has your Friday afternoon (and weekend) (and summer) songs covered: Unexpected is now streaming! ✨

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  14. Jul 30

    Bf got a Roomba. Bf now following Roomba around the house congratulating it on its achievements.

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  15. Jul 28

    dang not doing anything useful today. so far offered me the opportunity to 2.5x my FIOS bill AND refuses to combine wireless + FIOS bills for reasons known only to the Goddesses.

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  16. Jul 27

    "man survives sidewalk explosion" that infrastructure plan sure seems ... helpful.

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  17. Retweeted
    Jul 26

    This is nuts! A sidewalk explosion in St Albans, Queens. Thankfully, the brother is OK and recovering. Reason no. 1 Billion why I fear walking over those grates.

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  18. Jul 27
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  19. Retweeted
    Jul 27

    We LOVE to plan book parties, so weighed in with of Neon Literary on how to put on the event of your literary dreams.

    If you happen to be someone whose platform actually DOES justify one of those PR/marketing parties that’s, like, “My Book: a Gala Event at Bloomingdale’s, hosted by Purina (R),” you need to start planning for it at least 6 months before you want it to happen. AT LEAST.

This is not my field of expertise, so to be sure, I asked my friend and occasional co-conspirator Kate Gardiner of Grey Horse. (Grey Horse is a fantastic media strategy, communications, and PR company that has helped plan several events of this nature, including some of my clients’.)

Here’s what she texted back: “Six to eight months in general is best because it allows you to bid out vendors, assess possible partnerships and put together pitch decks for possible collaborations. It also allows you to arrange longer-term print options and other hard to arrange situations and scenarios.”
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  20. Retweeted

    My favorite golfer is back at the Tillinghast gem Brooklawn in 3rd Senior Women's US Open. JoAnne Carner is 82 & shot her age (79) in the first Senior Women's Open. Big Mama is the only golfer to win a Girl's US Junior, a Women's Am & a Women's US Open. She was Tiger Woods y'all

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  21. Jul 27
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