1/ We recently spoke about the concept of ICO’s and how they’ve been instrumental in helping emerging blockchain projects raise money.
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2/ Between 2017-19, ICO’s helped projects raise over $20B. But, given there was no clear regulatory framework, ICO’s became a common route for scamming and stealing investor money, especially with those investors who in turn are new to the crypto-verse.
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3/ This, in turn, resulted in the inception of IEO’s.
IEO stands for Initial Exchange Offering.
In principle, they are similar to ICO’s, but have the involvement of a crypto-currency exchange as a key intermediary.
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4/ The project’s tokens are exclusively listed on this exchange and the exchange is responsible for carefully vetting and examining the project before the listing. This helps boost the credibility of the project and safeguard investor money.
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5/ IEO’s became the default fundraising tool for blockchain projects in 2019. has been the pioneering platform for IEO’s. As of mid-2021, it was responsible for distributing tokens worth $140M to buyers via it’s Launchpad and Launchpool modules.
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6/ Binance has powered fundraising for key projects including (MATIC), BitTorrent (BTT) and Celer Network (BRD).
Other notable IEO platforms including Gate.io, OK Jumpstart, BitTrex, Huobi Prime and KuCoin.
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7/ In our next post, we’ll talk about IDO’s, how the three token raising mechanisms differ from each other, and how you can participate in token listings as an investor.
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