1. Find your niche 2. Hire great people 3. Collaborate 4. Get on Twitter 5. Go to the pub with random people you met on Twitter I'll add: focus on team, not just individuals; build a website; take time off; be comfortable saying no; have fun.http://science.sciencemag.org/content/361/6402/618 …
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Re: #2. How?
No question it's hard - and takes a lot of time/effort (~10 in-person interviews >1yr before I had my first postdoc hires). #1, 3, 4, and 5 will help - and so will a website (I get >90% of applicants coming through website + Twitter).
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Also, I focus almost exclusively on proven productivity when hiring - via letter(s), preprints, articles. Don't be lured by fancy-sounding school names - they mean nothing.
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I agree that proven productivity is really key. However, it also seems that some people who apparently do well (but not spectacular) in grad school fail miserably during postdoc.
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