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Having written a fair amount of promotional emails in the last months, here are some tips for email marketers (mini thread): - Use emojis and emotionally-charged words (example: heart-warming) in subject lines - Learn about spam trigger words & avoid them like the plague 1/6
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I will never understand Why the fuck Would a guy regularly like tweets from blatant attention whores Women who get validation from a horde of thirsty males I immediately mute that shit from my timeline and unfollow whoever is rewarding that thoterry.
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This kind of information is way more important to me than photos, messages and other stuff. I'm in the process of salvaging that content from memory, but I'll make sure to frequently back up everything I produce on my phone in the future.
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What I mean by data is: • The writing you produce, fiction or nonfiction • The notes you take and journal you keep • The random thoughts you capture before you forget them • The screenshots of useful content you came across
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It's been five days since my phone suddenly died and I'm in the process of getting a new one. The lesson I learned the hard way from this? Save the data on your phone FREQUENTLY. By data I don't mean photos, messages, etc. It doesn't take a genius to make backups of these...
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I like the use of the word "block". It reinforces the sense of discipline and commitment in your mind. 2-3 hours blocks are long enough to get something done and short enough to be able to do something else in the same day. Great way to organise your day.https://twitter.com/iamnickyates/status/1193710072716763136 …
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But if you're planning on using
#facebookads and they suck, nobody's going to read your opt-in page. Effective copywriting is needed at every stage of the sales process. Hope you found this thread useful. Do you have a business and you need great copy? Send me a DM. 17Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Lastly: the
#conversions you get from your opt-in page depend also on a crucial factor... ...how you get people to the opt-in page. If you get the leads from a website with decent traffic or an email list with a warm audience, that's awesome... 16Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
They might be ineterested in it but decide to save it for later, only to forget about it. Just dont' add fake urgency like DO IT NOW OR IT'S GONE FOREVER Of course, in the case of an opt-in popup on a website, you don't need to add urgency. 15
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7) Include an incentive for taking action NOW. This is even more important if you're operating in
#B2B. Your prospects are at work, each with a dozen tasks to take care of. Why should they drop what they're doing and sign up for your lead magnet? 14Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
6) Trim the fat and keep it short: Save long form copy for
#salespages. Whoever is writing the opt-in copy shouldn't get too attached to a clever sentence or include selling points that are more appropriate for the eventual sales page. Keep things simple and concise. 13Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
An hour-long video or a 50-page ebook might get postponed in people's schedule, whereas a short guide or video could be consumed right away, leading prospects further down the funnel. TOFU prospects aren't aware of their needs enough to dive into lengthy content. 12
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5) Make sure the lead magnet doesn't get shoved aside and forgotten. Is it too time-consuming to get into? Delivering more value doens't necessarily mean scoring more conversions. 11
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The benefits must be compelling for your audience and also different from those your competitors promise, if only a little. Just remember not to overhype your offer to the point it sounds ludicrous. 10
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4) The lead magnet must have benefits that can't be ignored. How does it help with their current problem and improve their situation? If you can't figure out these benefits, you don't know your target audience deeply enough. 9
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This is a difficult exercice that not many business owners are willing to do. Ask yourself: Why should the target audience care? Haven't they seen a hundred other similar offers? What makes yours stand out? What makes it their best option? 8
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3) Take the time to think your buiness model through. A great opt-in page with a great lead magnet won't amount to much if what you're trying to sell doesn't add massive value to your customers or if it's identical to other solutions. 7
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Highlight the problem they have right now and why your
#leadmagnet is worth paying attention. Maybe they can't get a raise, or they're tired of driving drunk people home only to make pennies. The LM shows them a new way to make money. 6Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
2) Know your target audience in and out. A timeless
#copywriting principle that can't be overstated. Conduct extensive research, build a detailed buyer persona, ideally by interviewing the people you're marketing to. 5Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
• Tired of X problem? Use Y solution and get Z value proposition If you're struggling to write down your value proposition, you need to rethink your offer--chances are it's not beneficial and/or different enough from the competition. 4
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Frankly, it was a mess. So let's dive into how I revamped the opt-in copy: 1) Write a straightforward
#headline. No need to get creative like in emails. Just tell the leads what's in it for them: • (1st sentence: value proposition) + (2nd sentence: Leave X problem behind) 3Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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