Kevin Lund

@KLundT3

Helping companies build audiences by speaking human. Author. President of . Always . Happiest on water or snow.

Seattle, WA
Geregistreerd in december 2008

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  1. Vastgemaakte Tweet
    14 jun.

    Conversation hasn’t changed. Just the rules.

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  2. 1 uur geleden

    Give purpose to what you do. Make the reader feel that your product or service will have a positive impact in their lives.

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  3. 4 uur geleden

    Share your mission. Communicate your goals. Promote your brand. Audiences love a trustworthy and honest message.

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  4. 6 uur geleden

    Authentic storytelling creates a likeable personality and tone that engenders trust. marketing

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  5. 6 uur geleden

    Don't condescend or talk down to your audience.

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  6. 8 uur geleden

    Customers are neighbors, friends, community members, families…not just "audiences" or "targets."

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  7. 10 uur geleden

    Slow Down! As counter-intuitive as it may seem, it's time to slow down to a time when all selling, much like politics, was conducted on a local level.

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  8. 13 uur geleden

    Good storytelling has nothing to do with ego.

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  9. 29 jun.

    Kill the "id," the part of your psyche that wants to tell the world how great you and your products are. Be a good storyteller.

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  10. 28 jun.

    Humility begins with letting go of your ego-that instinctual part of your psyche that screams for you to make noise for your product. As a marketer, resist the urge.

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  11. 28 jun.

    Consider using an irreverent approach to your subject to stand out from the crowd.

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  12. 28 jun.

    Customers understand what you're NOT offering them, not just noting what you are offering.

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  13. 28 jun.

    NO BULLYING RULE: Customers can tell if you're bullying them to buy your product or inviting them in for a friendly conversation filled with relevant information.

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  14. 28 jun.

    Perception is everything. Audiences today notice aspects of your messaging, such as your tone - is it prideful or humble?

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  15. 28 jun.

    Don't pitch. Teach. Be humble, create human value that inspires your audience to action.

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  16. 28 jun.

    Products or services are great when they contribute to making the world a better place. marketing

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  17. 27 jun.

    Nobody really cares about your products and services. They care about how you make a difference in their lives. They want to know the "why" you do what you do.

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  18. 27 jun.

    Look to go viral by embracing YouTube, where a good message can resonate.

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  19. heeft geretweet
    27 jun.
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  20. 27 jun.

    Content marketing shortfalls may be a result of your delivery. Ask yourself, "Did we pitch, or did we teach?"

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  21. 27 jun.

    Consumers look for heart, for help, for humanity--for an ideology they can get behind. Are you showing them the "human" value of your brand?

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Het laden lijkt wat langer te duren.

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