I agree with this so much. Foursquare lost consumer the day we decided to chase after the “big problem” of local recommendations (monetizable intent! adwords for local!) and gave up on the small (but delightful!) points, badges, and mayorships.https://twitter.com/jwegener/status/1204151427968487430 …
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Foursquare has found a second life as a B2B adtech company. This is a *remarkable* pivot (worthy of an HBS case study!), meaning Foursquare will have a long, healthy, successful life in adtech. But the consumer dream died the day the app stopped being fun.
0 proslijeđenih tweetova 25 korisnika označava da im se sviđaPrikaži ovu nit -
It’s hard to understand the depth of emotion people felt for Foursquare’s game mechanics. The tech talking class (journalists, VCs, bloggers, etc) found it at best cute, at worst spammy (all those automated Twitter posts!), always trivial.
1 reply 1 proslijeđeni tweet 18 korisnika označava da im se sviđaPrikaži ovu nit -
After a 15min API outage, users would write in *incensed* that they’d missed their coffee shop check-in and were at danger of losing their mayorship, or demanding a +1 point recompense to recover their standing in the leaderboard.
1 reply 0 proslijeđenih tweetova 22 korisnika označavaju da im se sviđaPrikaži ovu nit -
Users would *change their day-to-day habits* to earn a 100x100 pixel png badge that was smoked up by some social media marketing manager.
5 replies 0 proslijeđenih tweetova 26 korisnika označava da im se sviđaPrikaži ovu nit
What a privilege to work on something people *cared* about, at their deepest emotional levels. Pour one out!pic.twitter.com/ljegRkArSR
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