Thread: Social Networks are mediums that facilitate the organization of people into sub-groups.
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Some of these sub groups have emerged naturally, and some have been created by corporate marketing/outside actors who have an interest in coordinating group behavior.
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Sub group affiliation is determined by the alignment of the individuals desires with that of the groups.
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The individual experiences the reinforcement of his desires through interaction in the sub group. The sub group becomes his new tribe.
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The individual is guided into his sub groups, as if he didn't even choose.
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An individual can be a member of many tribes. To each individual, there is a hierarchy among his tribal affiliations.
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The individuals set of tribal affiliations are perceived as his values in the digital age.
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These sub groups exhibit group-level mimetic desire, and as a result, engage in ritualistic scapegoating, as a mechanism to keep the group together.
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Ritualistic scapegoating leads to the Maximum Engagement Environment (MEE), where groups are in constant conflict, attempting to sacrifice the other.
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Attention is the object of desire in a Social Network. The Mimetic Desire of Attention (MDA) explains the vast majority of interactions on Social Networks.
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