"The internet isn’t a mass medium. It seems like one. It’s used by billions of people. But it’s a micro medium. A direct marketing medium. There are 3B people online, but they’re busy looking at 3M web pages (that’s only a thousand a page)."
– #SethGodinhttp://feeds.feedblitz.com/~/563412352/0/sethsblog/posts~Alcohol-vs-cannabis-marketing/ …
Most people* are falling prey to the marketing tunnels on the medium. The medium is beautiful if you surround yourself with people transmitting worthwhile signals. It is a practice + skill to learn to disregard meaningless signals in the medium.