ENGLISH WINE EXPORT OPPORTUNITY: China is now the fifth largest wine importer, set to consume 400 million cases p.a. by 2016, same as the US
@RedHotSquirrel Chinese buy brands first, quality optional by and large. We'd need very strong English brands to compete
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@JonMarcStanley The UK has some of the most experienced, professional and effective brand marketing consultancies in the world. Employ them. -
@RedHotSquirrel Whisky well known and this really needs aggressive marketing; much more than now: for wines will be niche but agreed
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