Scotland sells half a billion pounds worth of whisky in Latin America. Half a billion. A lot of people fancy a wee slice of that market, including a new breed of Latino distillers of single malts. Our news feature today. Thread.https://www.heraldscotland.com/news/17551991.guisqui-galore-how-latin-americans-are-taking-on-scotch/ …
Great. In the end uprating local malts can act as a gateway to premium Scotch. France moving away from vin ordinaire boosted their industry's reputation.
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Good point. Having a big and sophisticated market in itself is a good thing
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Have to keep the brand looking positive always.
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