A data-centric approach changes the R&D equation from: Product + IP = Customer to: Product + Customers = IP
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At #BluehatIL I spoke about how innovators are improving security on data by using data to improve security. More and more security controls are using data/telemetry as the heart of their insight.
PDF: https://1drv.ms/b/s!Akl-R_H0qTIPcqjMVlRFhTDtyYM …pic.twitter.com/0o6G6BGv5F
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And since customers are sources of signal that build intellectual property, it aligns both sales and engineering on the importance of acquiring new customers.
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