Joe Pulizziसत्यापित खाते

Great questions...love the #CMWorld community. #KillingMarketing debuts at Content Marketing World in September.

#CAVS in six (in case you were wondering) #cmworld

.@Robert_Rose thinks Apple is going to buy Disney. He is incredibly smart! #cmworld

A7: Want to launch a new startup? Use your finds to buy the audience first. Makes selling the product much easier. #cmworld

A7: Any brands not first looking to acquire media companies (blogs&influencers too) before building don't understand media #cmworld

A6: That's why #contentmarketing is always easier for smaller companies than established enterprises - there's nothing to change #cmworld

A6: Most companies have been marketing basically the same way for 50 years - change is incredibly hard. #cmworld

And what if you started a company by just building an audience first? Hmmm...neat idea. #cmworld

A5: The best cost-savings is R&D. Once you build an audience, they'll tell you what they will buy next. #cmworld

A5: Audiences are a valuable asset. When optimized, they provide invaluable insight. Smarter product research, valuable data etc.. #CMWorldhttps://twitter.com/CMIContent/status/869592240175239168 …

A4: Indirect revenues = selling more products, more services, keeping customers, cross-selling to customers and higher-yield opps. #cmworld

A4: Direct revenues = advertising/sponsorship, events, premium content, subscriptions and donations. #cmworld

A4: You can drive direct and indirect revenues once a loyal audience is developed. #cmworld

A3: I see enterprises trying to publish a little bit on every platform and it makes me want to cry. #cmworld

A3: Loyal audience=1 audience at a time, one content type, one platform, consistently deliver, over time. #enoughsaid #cmworld

A2: It also helps if you can show that #contentmarketing is more effective (in the long term) than advertising. #cmworld

A2: Focus first on the needs of the audience, and second on what you actually want to sell. Sell first and no trust is possible. #cmworld

A2: Get beyond content-as-campaign-collateral mindset. We must look at content & marketing as a product, not as campaigns. #CMWorld

.@BRAVOMedia1 @HeyOrca If we leave marketing (and building markets) to SALES, we will only sell what we have, not what's possible #cmworld

The business models for media companies AND brands that sell products are services are (today) one in the same (re: content) #cmworld