Soderbergh on overseeing the ad campaign for Logan Lucky: “[I] probably won’t do that again,” he sighs. “I was the one going, ‘Let’s go full-on digital, social media.’ Seventy per cent of our marketing was spent on that, but it didn’t work.”http://www.scmp.com/culture/film-tv/article/2137815/why-steven-soderbergh-shot-unsane-iphone-and-already-doing-it-again …
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