The massive opening weekends for DC films seems to suggest people are desperate to like them
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opening weekend reflect marketing. Subsequent weekends reflect word of mouth & continuing interest in the film
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and only two points off X-Men Apocalypse too, btw
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The X-Men comp isn't too helpful simply because SS still made nearly 2x as much $ in its 2nd wknd.
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What's an acceptable drop off rate? Seems to happen to all superhero films, Civil War 59%, Deadpool 57%, etc. Before 60%?
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60% is the high end of a drop off. Most are in the 50-57% range
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