I still haven't seen the film yet (but will) but releasing a movie aimed at the generation who streams opposite event blockbusters on Memorial Day weekend was unwise?
"Box Office: Booksmart Gambles With Wide Release and Stumbles" https://www.hollywoodreporter.com/news/box-office-booksmart-gambles-wide-release-stumbles-1214066 … via @thr
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It is absolutely wonderful. But I agree they could have released it differently. At least do a limited release to build non-festival word of mouth and then go wide!
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