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Conversation

This is one of the top execs of Google Stadia, might be a revealing but of information about how Google plans to hit content creators, and how it positions its platform to devs, if more more people actually start using Stadia.

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Alex Hutchinson

The real truth is the streamers should be paying the developers and publishers of the games they stream. They should be buying a license like any real business and paying for the content they use.

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6:39 PM · Oct 22, 2020

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Be afraid of Google ever getting any form of power and control in this industry.

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Crusader, Lord of the Realm

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Lol no 3rd party is going to endorse this. Many studios actively pay streamers to play the game as an ad. Online games are building tools to engage audiences. Why? It is much cheaper than an extended ad campaign.

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Yep. Shows how little Google actually understands the business. Streaming made Among Us a HUGE sales hit. Google wants control over the entire creative process. Channels and sites live or die by Google algorithm. Now Google wants to do in streamers and viral marketing too.

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I'm surprised Google let him publicly say this tbh. It makes him and the Google Stadia platform look very bad.

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I'm sure he'll be hearing from their pr for revealing their mindset prematurely.

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So which will be the greater evil Google or Facebook. Yikes!!! 😰

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Both are equally evil.

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another high-up in the industry that doesn't understand streaming, what a complete and utter shock

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Man that’s damning. How has he not deleted this yet?

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and

He will be tweeting his apology by tomorrow

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