Jeff Chang 📈

It turns out there are a lot of SaaS growth channels. Full list: - Sales - Partnerships - SEO - Content Marketing - Email - Product Virality - Ads - Community - Customer Success/Support - Events/Conferences - Affiliates - Word of Mouth/Referrals - PRhttps://twitter.com/JeffChang30/status/1221437135741489153 …

SaaS startup teams can have success with any team composition, but it seems like the 3 most common needs are engineering, design, and sales. Engineering: need to build product Design: higher standards for product quality over time Sales: commonly needed for fast growth

The main thing that sets high impact growth ICs apart is: If I ask a new growth IC to run an experiment without strong reasoning, they will go run it. The high impact IC will say no it's a waste of time, and find a better opportunity instead. Be gatekeepers of your time.

Reasons why startups should price relatively high in general: 1. Easier to lower prices than raise them 2. PMF at low price doesn't mean PMF at a higher one 3. Less likely to leave money on the table 4. If your product is actually 10x better, it's worth it What else?

If you are a new desktop based product (no app), make sure to invest in a new user drip campaign as soon as possible. One common reason users churn is simply “I forgot about it”, especially for desktop products that don’t have the constant on phone app icon that apps have.

Every founder needs to figure out what I like to call their “win condition growth channels”. These are the 1 or 2 growth channels that would likely produce the majority of growth in the success case. And then do what it takes to grow the win condition channel. (after PMF)

When doing cold reachout meeting requests: Make it clear what you hope to get out of the meeting Make it clear how they can benefit from the meeting Everything else, like personalization, send time optimization, etc is just the cherry on top

#1 rule of email marketing: always send a test email and click to see if the CTA link works. I've definitely messed this up before ‍

Also when I work with seed stage founders on growth, a common topic is what topline metrics to track. I always tell them to pull out their cohort retention chart and make sure they look at it every week. Just as important, if not more important as other topline metrics.

I 100% agree with this and don't focus on MAU/MRR/MoM growth for investments. Doesn't matter to me if you have 100 MAU or 1K MAU, 1K MRR or 10K MRR. Since I look for *potential* for growth, I look for things like strong cohort {user, net dollar} retention.https://twitter.com/lpolovets/status/1221978669389770752 …

Common growth channels for SaaS companies: - Sales - Partnerships - SEO - Content Marketing - Email - Product Virality - Ads - Community What else is there?

The main reason growth flattens out isn’t because no more users are joining, it’s because the same number of users joining are leaving. Retention determines how big you can grow before flattening.

"Post-it brainstorms" - where everyone quickly puts ideas on post its and then vote, are super ineffective: - 1 high quality idea can have more impact than 100 low quality ones combined. Quality > Quantity - You can't accurately evaluate experiments from a single post-it of info

For every D2C purchase: * <4% goes to the ecommerce platforms (ex. Shopify) * 0-30% usually goes to the ad platform Ad platforms are the true winners of the influx of D2C brands, who often rely on online ads as a primary acquisition channel due to lack of a physical store.

Startups not in stealth need backlinks to start ranking on Google, and investors usually have high domain authority domains. An easy way to generate backlinks: ask investors to add a small link to their page, doesn't have to be prominent. Surprised this isn't done more often.

Pricing is one of the first things startups should test, before other growth optimizations. Some startups can easily charge 2x because of the value they provide, and some are pricing a large part of their target customer out.