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Core assumption in tech: personalized ads are better for users. Ads exploit your insecurities to manipulate you into buying stuff you don't need. Who wants their personal insecurities amplified?
This (possibly incorrect) assumption motivates altruistic tech employees and tricks us into giving them our data. Block third-party cookies in your browser settings, and opt out of personalized ads here: http://optout.aboutads.info
Let’s be honest. Even those who work in tech know how insidious their technology and targeting is. These companies thrive on addiction and insecurity. Everyone in Silicon Valley is well aware (many don’t let their kids use devices, social media!)
Some of the execs know this, but many of the workers truly believe that personalized ads are better for users.
And how else do you the viewer/listener pay for the content? I don't like ads either and they rarely affect my buying habits, but I'm not dumb enough to expect something for nothing in any transaction.
I'd rather have ads about things that I would potentially buy than not. in any case even if it's a pure supply-side benefit it's still a social benefit; suppliers are people too
Personalised ads perform better for business i.e drive more conversions. Nothing in advertising is done for the benefit of the customer. If it wasn't for new consent laws they wouldn't care about customer rights.
Core assumption? Or corporate justification?
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