Complexity Bias is a logical fallacy that gives undue credence to complex concepts Complex solutions are usually the option with the most assumptions and regressions When we need to solve a problem, we may ignore simple solutions thinking “that will never work” But they do
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The same is true here with "Low Fat" and "Fat Free" products Which usually means gobs of sugar
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Marketing terms like these often mean very little, but we see them and imagine that they signify a product that’s superior to alternatives
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Meanwhile, we may also see complexity where only chaos exists. The distinction between complexity and chaos is not a semantic one. When we imagine that something chaotic is in fact complex, we are seeing it as having an order and more predictability than is warranted
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“Most geniuses—especially those who lead others—prosper not by deconstructing intricate complexities but by exploiting unrecognized simplicities.” - Andy Benoit
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End of conversation
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Car makers use this technique all the time, they love to call their products "sophisticated".
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