Marketers make frequent use of complexity bias They do this by incorporating confusing language or insignificant details into product packaging or sales copy. Most people who buy “ammonia-free” hair dye, or a face cream which “contains peptides,” don’t fully understand it
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The same is true here with "Low Fat" and "Fat Free" products Which usually means gobs of sugar
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Marketing terms like these often mean very little, but we see them and imagine that they signify a product that’s superior to alternatives
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Meanwhile, we may also see complexity where only chaos exists. The distinction between complexity and chaos is not a semantic one. When we imagine that something chaotic is in fact complex, we are seeing it as having an order and more predictability than is warranted
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“Most geniuses—especially those who lead others—prosper not by deconstructing intricate complexities but by exploiting unrecognized simplicities.” - Andy Benoit
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I've recently adopted the term "expensive solutions to cheap problems."
Thanks. Twitter will use this to make your timeline better. UndoUndo
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