I don’t even know if they are really making all that new products even!
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Similar to Pizaa Huts "Pasta Hut"
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So this is...wait for it..............CAKE NEWS?
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They must have a terrible brand marketing mgr: 1) iHob sounds like I hobble, 2) most people assume it's Intl House of Breakfast not Burger's, 3) iHOP has a happy energy, iHob sounds like you're about to fall over, 4) People won't associate them with great burger's.
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Yeah, cuz overnight they got expert at screwing up your burger order like they screwed up your pancake order! I predict BANKRUPTCY in 180 days!
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It's effective. I don't think IHOP has ever trended worldwide before this. This is the new standard operating procedure.
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So called now International House of Burgers? I thought they are renown for the pancakes. Guess I didn't even realize burgers were their major hit. iHop sound way better the iHob.
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