Fresh attempts by Netflix and other streaming platforms to crack down on password sharing have prompted many publishers and media companies to consider whether they’re doing enough to secure their own subscription products.
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Publishers employing strategies to combat account misuse say they’re mostly satisfied their measures are keeping password sharing to acceptable levels.
Others are simply turning a blind eye and focusing their attention and resources on other priorities.
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Some streaming services found allowing some password sharing reduces cancelations. You might be less likely to cancel if someone is using it. Need balance between benefits and costs of tight control. If 1% is amount of suspicious activity, that sounds ok
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Yeah it’s case by case, I think. Can def see for some products it might help drive growth and/or retention. But if you’re a B2B publisher and 1% of accounts are being used by 50% of your target market, for example, that seems like an issue.
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