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Jack Marshall
@JackMarshall
Co-founder, TooIkits.com - Providing insight and intelligence for subscription media professionals | Formerly
Jack Marshall’s Tweets
Piano is opening… a storefront on 5th Avenue?
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Publishers love to harp on about audience trust, but few consistently do what they say they're going to do.
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I'm now into month 4 of "If you don't click by next month, you will stop receiving this newsletter" notices.
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Is the movie Inception actually about the saas sales process?
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ChatGPT on subscription models...
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It’s becoming increasingly clear that growing an e-mail list isn’t as close to “building an audience” as many like to suggest.
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Fresh attempts by Netflix and other streaming platforms to crack down on password sharing have prompted many publishers and media companies to consider whether they’re doing enough to secure their own subscription products.
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Is there any point? If a business revolves around the type of content AI can easily replicate/imitate without obvious plagiarism, I wonder if they might have a significantly larger problem on their hands.
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This is how ChatGPT gets website data to learn from and how to block that from happening via @martinibuster: searchenginejournal.com/how-to-block-c
#ChatGPT #SEO
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Will everything end up being sold via automated real-time auctions.
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Publishers employing strategies to combat account misuse say they’re mostly satisfied their measures are keeping password sharing to acceptable levels.
Others are simply turning a blind eye and focusing their attention and resources on other priorities.
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Fresh attempts by Netflix and other streaming platforms to crack down on password sharing have prompted many publishers and media companies to consider whether they’re doing enough to secure their own subscription products.
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Some publishers believe password sharing for their subscription products is being kept at acceptable levels.
Others are playing catch-up, and some are simply turning a blind eye and focusing their attention on other priorities.
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Why is so much emphasis being placed on identifying AI-generated copy? Would a relatively quick edit from a sensible human not make detection impossible?
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To be clear, I think it’s a clever approach. Clear purchase intent without an immediate transaction.
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Any publisher that’s conducted robust audience research will tell you that what people say and what people do are very different things when it comes to subscriptions.
Smart to require credit card info but with $0 down I would take data with a grain of salt as a Substack creator
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Introducing Pledges, a simple new way for readers to express their support for writers.
When subscribing to a free Substack, readers can now pledge to pay for a future subscription.
on.substack.com/p/pledges
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The Economist has partnered with Indian business and finance publication Mint to offer readers in India access to both publications through a single subscription bundle.
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Maybe I've had bad experiences, but it amazes me how many vendor salespeople seem to expect prospective customers to sell themselves on their products/services.
No, I don't want to get on a call to tell you how you can help. You tell me how you can help and we'll go from there.
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Promotional terms are one thing, but the idea that publishers would attempt to raise subscription prices based on subscriber tenure without adding additional value strikes me as bizarre.
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Promotional terms are one thing, but the idea that publishers would attempt to raise subscription prices based on subscriber tenure without adding additional value strikes me as bizarre.
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Not sure any modern media company should strive to be "driven" by data.
Using data intelligently and judiciously to inform decisions - sure. But there's ample evidence at this point to suggest that following it religiously puts you in some weird positions fairly quickly.
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What is the point of Mailchimp's contact ratings? 100% open rate and 10% CTR for 6 months is "rare" engagement?
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And if my job revolved around collecting/rearranging/repackaging existing information, AI would be making me increasingly nervous.
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There are still great careers and businesses to be built by uncovering and telling facts.
Yet many journalists and media brands insist on commoditizing themselves by attempting to please audiences. twitter.com/michellemanafy…
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There are still great careers and businesses to be built by uncovering and telling facts.
Yet many journalists and media brands insist on commoditizing themselves by attempting to please audiences.
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"Pleasing an audience clashes with telling the facts."
Terrific column by by Megan Harding -- freshman studying journalism
dailyillini.com/opinions-stori
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A growing number of brand publishers are experimenting with ways to sell subscriptions, paid content, or advertising.
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Publishers are stepping up efforts to turn audiences into registered user bases as they hunt for ways to maximize revenue and attempt to future-proof their businesses.
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It's Smart Brevity®™ actually.
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A powerful application of GPT in journalism is to turn @AP wire stories into the @axios "smart brevity" format. Here’s an example of a story about Amazon’s recent launch of RxPass, a new drug prescription service.
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Publishers are stepping up efforts to turn audiences into registered user bases as they hunt for ways to maximize revenue and attempt to future-proof their businesses.
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Who decides when we flip from one to the other? How do they know when it’s time?
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Mobile device design seems to mostly involve making the corners of things either more round or more square for periods of approximately three years.
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Read more and sign up here to receive our weekly roundup for subscription media professionals in your inbox every Monday.
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▪ News aggregation app Informed partners with major publishers:
A handful of major publishers are licensing some of their subscriber-only content to a new paid news aggregation service called Informed, which launched in November.
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▪ What publishing leaders expect from subscriptions in 2023:
We asked publishing leaders what trends will shape the year ahead. A handful of key themes emerged, including the prioritization of monetization over subscriber growth, and greater emphasis on registration walls.
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▪ Publishers reprioritize monetization over subscriber growth:
Publishers are focusing their attention instead on the highly engaged, highly monetizable audience groups that are most likely to sustain their businesses through a difficult period.
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This week in Subscription Publishing:
▪ The power of subscriber retention: Many publishers generate little profit from subscribers during their first year, but these costs typically decrease in year two and beyond, boosting lifetime value and profitability significantly.
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In other words, #publishers recognise their audience is clever enough to know the difference between marketing and #editorial—and values the latter more highly
Brand publishers distance themselves from ‘content marketing’ via
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We conducted first-of-its-kind research exploring consumers’ attitudes and behaviors toward publishers’ digital subscription products, and uncovered some powerful insights into how publishers can position themselves for subscription success in 2023.
5 key findings included:
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