I’m on the side of leaving August to the SummerFolk
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You hit the nail on the head with fall fatigue. I've seen so many people run out of steam before October even hits because they were in full-blown Halloween mode in August. I always started my "Two Months of Halloween" on September 1st as it felt like the perfect amount of time.
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That's why I start slow, do minimally-spooky stuff and build it up over the course of the season. You don't go all-out on day 1, it's a rookie mistake
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