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JSCollinsAP's profile
Jeffrey Collins
Jeffrey Collins
Jeffrey Collins
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@JSCollinsAP

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Jeffrey CollinsVerified account

@JSCollinsAP

Reporter for The Associated Press in Columbia, S.C. Love to tell a story. Married to Special Ed teacher @MandeyCollins. Father of 2. jscollins@ap.org

Columbia, S.C.
apnews.com/search/jeffrey…
Joined April 2009

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    Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

    I really like how my story turned out on the Rock Hill school board and how it represents what the entire country is going through right now. So, please allow me to pull back the curtain on it (1/??)https://apnews.com/faf6dadd380217f6ff44237bcfb6bd87 …

    10:41 AM - 13 Aug 2020
    • 12 Retweets
    • 37 Likes
    • Cupcakes_Crush C Katy O'Connell Mandey Collins, NBCT Rick Whisonant Helena Miller Kate Brumback Christina Emrich Cara Rubinsky
    4 replies 12 retweets 37 likes
      1. New conversation
      2. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        This seed of this story started with an editor suggestion. My boss and head of the South desk @ravinessman asked if I could go behind the scenes with a school board and tell a return to school story. (2)

        1 reply 1 retweet 2 likes
        Show this thread
      3. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        I tried a few boards where I knew people. I thought they would know my work. I couldn’t get that kind of full, behind the scenes access I was looking for. Maybe they knew my work 🙃So I had to shift gears (3)

        1 reply 1 retweet 6 likes
        Show this thread
      4. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        South Carolina reporters, I read your stories. In recent months, I’ve been reading lots of return to school stories with COVID-19, making notes of boards and systems across SC (4).

        1 reply 1 retweet 1 like
        Show this thread
      5. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        So when the behind the scenes thing fell through, another idea popped into my head _ let’s do this from what we can see and work my way from outside to inside. I needed a board where I could find old meetings online and was interesting (5)

        1 reply 1 retweet 2 likes
        Show this thread
      6. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        The idea, well, here’s the delayed nutgraf: “This Board of Trustees in suburban South Carolina is like thousands of school boards nationwide, where members are tackling a simple but hefty question — do we return to school amid a pandemic? — with no right or even good answers” (6)

        1 reply 1 retweet 1 like
        Show this thread
      7. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        Rock Hill’s board was in the back of my mind already from reading about them the past few months. I liked a Florence board too and Sumter is interesting. (7)

        1 reply 1 retweet 1 like
        Show this thread
      8. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        But Rock Hill had what I was looking for: meetings online, a board with different views, but civil discussions. Jadeveon Clowney and Stephan Gilmore went there. Just a lot of interesting parts. (8)

        2 replies 1 retweet 1 like
        Show this thread
      9. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        So I listened to several meetings. I probably spent roughly 15 hours listening to them, mostly in the background while I wrote daily a daily COVID-19 story or monitored Hurricane What’s-Its-Name. (9)

        1 reply 1 retweet 1 like
        Show this thread
      10. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        And I took notes. Lots and lots of notes. Here they are, typed and printed out. (10).pic.twitter.com/CChS8At6Vt

        1 reply 1 retweet 3 likes
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      11. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        On to the writing. I quickly figured Helena Miller as the leader of the board needed to be the way in. Person we can relate to + conflict is a basic story building block since cave pictures. (11)

        1 reply 1 retweet 1 like
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      12. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        I had so much, I outlined this time. Not a I. A. 1. outline, but a handwritten list of topics I wanted to hit. (12)pic.twitter.com/uclYrRWuw2

        1 reply 1 retweet 1 like
        Show this thread
      13. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        I thought about having a national expert weigh in, but instead I used the National School Boards Association for the pay figures only. There’s a reason for that. (13)

        1 reply 1 retweet 1 like
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      14. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        I wanted this story to have an authoritative voice. The things coming at school boards across the country are known if your eyes are open. I can show it instead of someone tell it. (14)

        1 reply 1 retweet 4 likes
        Show this thread
      15. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        The school board is the main character, developed through its members. The back to school problem is universal. COVID-19, teachers, parents, the unrelenting march of time and even President Trump add conflict (like a good marriage counselor would tell you conflict ≠ bad) (15)

        2 replies 1 retweet 2 likes
        Show this thread
      16. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        So the story gets turned in. This is where @JanelleCogan enters. I designed a three-bedroom bungalow. She said let’s add a sunroom, use the nice paint and go all out on the landscaping (16)

        2 replies 1 retweet 3 likes
        Show this thread
      17. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        Her first bit of good advice _ add more Helena. The story gets better. Her second idea _ the graf about how everyone is talking about schools, but this is where the action is 💯 . There are many more. (17)

        1 reply 1 retweet 1 like
        Show this thread
      18. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        Janelle brilliantly revised the kicker so we ended on a positive note with the free books and hug, not my downer “doom and gloom.” (18)

        1 reply 1 retweet 1 like
        Show this thread
      19. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        A good edit from a great editor is a wonderful thing. It’s harmony _ like when Don Rich comes in with Buck Owens in “Under Your Spell Again” and makes it beautiful https://www.youtube.com/watch?v=LnoM7pbxXSo … (19)

        1 reply 1 retweet 2 likes
        Show this thread
      20. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        The story was pretty much locked in, but we needed visuals. So I headed to Rock Hill for Monday’s meeting to get pictures and videos. Here’s 4 of my photos that ran with it (20)pic.twitter.com/SHkGiOEqEj

        1 reply 1 retweet 1 like
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      21. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        And the video, which our Atlanta desk put together from my iPhone clips https://www.youtube.com/watch?v=lYVkKCAoU90&feature=emb_logo … (21)

        1 reply 1 retweet 1 like
        Show this thread
      22. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        I’m working on the visual side of things. You tell the story differently in those mediums. I wanted to highlight the board’s cohesiveness. Here are a few other pictures that I like but didn’t use (22)pic.twitter.com/myjvKYWJGo

        1 reply 1 retweet 1 like
        Show this thread
      23. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        One piece of advice I give reporters, is pay as much attention as you can. What isn’t important now, might be important later. When I first started noticing the Rock Hill board, I had no idea where it would lead. (23)

        1 reply 1 retweet 2 likes
        Show this thread
      24. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        Maybe I’ll break down a spot story next. The elements of character, conflict, pacing and timing, again, the harmony to the melody of breaking news, really shine in a daily story if done right (24)

        1 reply 1 retweet 1 like
        Show this thread
      25. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        My next little project (I hope) involves a place, people and stuff tucked away in my head during flood coverage in SC the past 5 years (but has little to nothing to do with the floods). Stay tuned. It is my other favorite story type _ zig while others zag. (25)

        1 reply 1 retweet 2 likes
        Show this thread
      26. Jeffrey Collins‏Verified account @JSCollinsAP 13 Aug 2020

        Thanks for sticking with my little indulgence. Always thank your editors when they do good work. Always remember people are at the heart of stories and sources are people too. (26 / fin)

        2 replies 1 retweet 21 likes
        Show this thread
      27. End of conversation

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